Whilst the majority of houses undoubtedly sell to people with local connections, there are a significant number of buyers who are attracted from further afield through active marketing to a wider audience. These should never be underestimated.
This is where our Mayfair Office comes in. Situated in Thayer Street, W1 in the heart of London’s West End between Oxford Street and Marylebone Village, Mayfair Office handles our national advertising and PR. Our London team is skilled in property marketing and enables us to offer unbeatable local knowledge supported by all the benefits of a West End agency.
As well as being a London showcase for our property, our colleagues in Mayfair Office excel in securing valuable national PR on our clients’ properties in titles such as The Times, The Telegraph, The Evening Standard, etc. Their contacts with property journalists in the national media have been very well developed over the past 20 years.
Mayfair Office is also a leading advertiser in all the major national newspapers, and magazines such as Country Life and Horse & Hound. Their large buying power enables them to pass on significant discounts to our clients.
This regular exposure of property to a wider national market through editorial features and national advertising is an ongoing process which generates property enquiries from buyers who will probably not be registered with other local estate agents.
When it comes to selling property there is no doubt that given the choice of instructing a national firm acting locally or a local firm acting nationally, it is the latter that consistently achieves the best results.