It’s Not Just About Selling
Many estate agents put substantial emphasis on their ability to find a buyer, and they highlight this as a primary reason to sell through them.
However, we believe in going far beyond this. In many ways, finding a buyer is the easy bit! Most switched-on agents have access to most of the buyers in the market, primarily via their advertising in the press, website and portals, enabling them to build a large database of registered buyers.
But the issue is not actually about selling. For most people it’s about moving. Selling your home is only one component of the process, and for most it is not as exciting as the buying component! Whilst an agent’s sales success and their investment in technology and advertising will always be important to vendors, there does seem to be a huge gap in estate agency that provides the reassurance homeowners deserve when they are moving.
On average about a third of sales arranged in England and Wales fall through prior to exchange of contracts (although our own fall-through rate is substantially below this). The chances of a sale failing to exchange can be considerably reduced if the seller’s agents are as concerned about the whole move in context as they are about the sale in isolation. So often, it is issues relating to linked sales or purchases that can be the cause of problems, be they legal, structural or emotional.
Our aim is to make the process of buying and selling be the celebration it should be, rather than the daunting process it often is. So when you speak to one of our property advisers, don’t be surprised to find them as interested in your moving plans as they are in your sale. Because that’s what meaningful and relevant service is all about!